Instant Domain Sniper the success of your content marketing plan can be the toughest of the four core activities to do at a physical event, but that doesn’t mean there aren’t valuable lessons you can learn while there.
If you’ve been giving away content at your stand, check which leaflets or white papers have been most popular (which you can measure either by looking at the depleted pile or tracking downloads via an event app if you’re using one).
If you attended the conference the previous year, can you build up a count of how many people have heard of you (or your product) this year versus last year and, even better, what is it that brought you to their attention? This gives some solid on-the-ground feedback into how successful your awareness campaigns have been in the previous 12 months.
Instant Domain Sniper also be able to use social media to gauge your success at the event versus at other times of the year. Have you gathered a lot more followers than normal? Were your posts shared or retweeted more often? Did you see a spike in requests to connect on LinkedIn or “likes” on your Facebook page?
Chances are, if you got your content creation and distribution right while on-site, you should be seeing a spike in all those social metrics, and ideally a longer-term positive trend after the event.
If you combine the ideas from above, you’ll see that events can be a gold mine of opportunity for the content marketer to use in their day-to-day jobs, rather than being a strain on your precious time.
How do you view events fitting into your job? Do you love them or loathe them? And what is your advice for getting the most out of them? We’d love to hear from you in the comments below!
Instant Domain Sniper Review produced my own events as "turbo networking" (everyone attending instantly met me and learned of my background, services etc) and instant relevance and increased credibility (by inviting top level speakers, it boosted my brand's credibility by association).
It was also a content creation gear (the speaker footage was filmed... which allows for long form videos, short tips as video snippets, "podcasts" as audio versions, key content being transcribed out into articles and similar).
I've also held other smaller group masterminds with industry key contacts (and still do). These allowed for a lot of private, behind-the-scenes talks with A-players.
Finally, I hosted many casual appies/drinks networking events at unique locations for 12-30 sized groups for, again, terrific insights and new deals etc.
As you mention in your article though... events (whether attending or producing, and especially if producing) are a serious time drain.
So having an action plan to be able to gain a positive ROI from this time/energy drain is important.
Instant Domain Sniper Discount a log of all industry and a few other parallel indutries' events. We enter those into the calendar and update as the event producers announce dates and venues... and then plan accordingly to minimize travel time and maximize networking.
